Monday, January 25, 2010


Usually when I am jetlagged in the States, I wake up at odd hours and once in a while I will flip on the tv and watch those infomercials. I don't know if anyone has ever bought something from them but most of them are scams. They all usually follow this type of format:
  1. Creating a problem that you never knew existed - i.e. Don't you hate it when you're cold and pull a blanket over yourself but wish you still had use of your hands?
  2. Showing you the product and having it solve your problems
  3. Then they offer the product for only a couple of easy payments of a low amount. Along with this they try to convince you to purchase and call them immediately by throwing in something free for the same amount - i.e. 3 easy payments of $19.95 and if you call now, we will also give you xyz for free.
Apparently, this format triggers something in your head called dopamine and causes people to buy on impulse. This dopamine usually goes away after 6-7 minutes so wait before buying on impulse. Also, most of these products do not really work too well so do your research before buying.

I especially like this product on the left, the Snookie. It comes with a free bottle of vodka. So you can snuggle up in your blanket and still be an alcoholic without exposing your arms to the cold winter air. Drink straight out of the bottle!

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